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Choice was founded by Lasse Laine, Sebastian Jansson and Niclas Ahlström – based on the shared vision and mutual values to create a distinctive, value-driven brand and a new design heritage.
"A strong driver when starting Made by Choice was to highlight Finnish handicrafts and have products made in Finland." Choice's vision is based on the added value of collective creation while promoting sustainable Nordic values through authentic design.
Rooted in Finnish woodworks' traditions, Made by Choice is a creative powerhouse of collaborative thinkers, believers and makers, establishing a global brand for the 21st century.
Committed to producing durable, bold and innovative designs, they combine contemporary woodworking methods and modern technology. Their products are developed and manufactured at their factory in southwestern Finland, Halikko, by some of the world's best craftsmen. Choice is inspired by heritage and Nordic urban lifestyle. "We are driven to explore the boundaries of our discipline to create new narratives".

Made by Choice Collection

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